BOTANY: The Vegan Alchemist Website
Beauty, Health, and Wellness
2016
In early 2016 we were approached by an entrepreneur who wanted to launch a vegan skincare brand. The brand was initially launched online and therefore required a website. We later worked with the owner to launch their flagship store and spa. From naming to photography, packaging to copywriting, we worked with them from start to finish to ensure the brand holistically came together and told a deep-rooted story in Arabic and Middle Eastern culture.
Client:
Enbat Holdings
Services:
Ideation, creative workshop, naming, brand strategy, copywriting, packaging, project management, creative direction.
Credits:
Brand Identity: Kobra
Photography: Duotone
Styling: Kirsikka Simberg
Web Development: Esmes Digital
Image credits:
Public Domain/Fair Use
We worked directly with the founder in project management and creative direction to ideate the brand and ensured that the project was launched. We hand-selected the partners who worked on the creative development from brand identity to photography. Working in a small capacity (based in London) while the client was based in Qatar and the creative work produced in Finland, we developed a genuinely virtual hive mind of talent and creative thinkers who helped bring the brand to life.
From the selection of miron glass for the packaging to the naming of candles inspired by middle east numerals, the brand evoked a sense of cultural sensibility while also being a disrupter in the market—vegan skincare in 2016 launched in Qatar. The brand launched with the name Botany: The Vegan Alchemist, and it was the first fully vegan and organic brand founded in Qatar.
From candles to facial sprays, the concept of Botany was to highlight ancient medicinal ingredients and healing Middle Eastern spices that are proven to heal, nourish, feed, rejuvenate, replenish, hydrate and restore the health of the skin—the human’s biggest organ. The brand launched initially as a website with online transactions and has developed into having a flagship store and a spa.