Rethinking brand strategy with
malomatia
Technology, Business and Finance
Artificial vs Intelligence
The Media Majlis
Arts, Culture, and Creativity
Researching the creative industries
King’s College London
Arts, Culture, and Creativity
Working on something for Web Summit 2025
The Media Majlis
Technology, Business and Finance
Web Summit Qatar
Technology, Business and Finance
Anatomy of a Majlis
Arts, Culture, and Creativity
MetaWhat?
Arts, Culture, and Creativity
Gaia
Arts, Culture, and Creativity
Is it a beautiful game?
Exhibitions and Curation
FIFA World Cup Qatar 2022™ VIP/VVIP guest experience programme
Entertainment, Experience and Placemaking
Heritage: A User’s Manual Brand Identity
Arts, Culture, and Creativity
Arab identities, images in film
Arts, Culture, and Creativity
This exhibition explored the question of Arab identity in film and created a context in which visitors can explore their own understandings of identity while considering how images in film have shaped, and been shaped by, notions of Arab identities.
Evergreen Organics
Food and Beverage
Thalatheen
Food and Beverage
MYLK: an alternative destination
Food and Beverage
Takumi Bakery & Cafe
Food and Beverage
Takumi has developed out of a passion for Japanese food and culture. Unsure of the brand that had been developed, T-SDA worked with the founders to re-think the brand identity before it was implemented. Listening to the founders and understanding their creative vision meant that we could reposition and tweak the brand before it was implemented across all touch points. We produced a brand evaluation report and re-briefed the designers to align the identity according to the founder’s expectations, saving time and money.
Waasta
Arts, Culture, and Creativity
Designed so that people could discover and hand-pick creatives to collaborate with, WAASTAA is a visual directory of the makers of the world. We helped the founders create a visual identity and UX design for their director of creators and makers so that users could discover and collaborate with the creative community; celebrating photography, art, music and design from the Middle East & North Africa to the world.
Prickle Plants
Fashion and Retail
The team at Prickle Plants asked us to help them develop the tone of voice and writing style for their new eCommerce website. We worked with the team to understand how they wanted to be perceived in the market and crafted style and tone guides that would help them craft copy in line with their editorial voice. We also developed a manifesto and wrote all of the evergreen copy for the brand.
The Lab by Botany
Beauty, Health, and Wellness
Mind the Gap
Arts, Culture, and Creativity
TRZI
Fashion and Retail
T-SDA was approached by the founder of the TRZI fashion brand to help with its creative and branding strategy. We hosted several creative workshops and meetings to understand the brand and its development more. We created a PlayBook that assisted in the changing of their name and re-brand of their visual identity.
Inert Matter then Live Wire
Exhibitions and Curation
Ministry of Culture, Saudi Arabia
Arts, Culture, and Creativity
We developed event and festival concepts for the Literature, Publication & Translation and the Visual Arts commissions of the Saudi Arabia Ministry of Culture.
Supplications
Arts, Culture, and Creativity
Katarina Premfors hosted her first solo exhibition at The Empty Quarter in Dubai during Ramadan in 2012. "Supplications," which means humble request or prayer was an exhibition that reflected the many facets of Ramadan. T-SDA helped produce this exhibition while working with the Brownbook and Emirates NBD teams.
Switch
Food and Beverage
The founders of INDPT, the food company that owns the brands: Switch, Salt, Somewhere, Grind, Parker's, Candy, and Public, asked us to help them get creative. We hosted an intimate workshop with them at their offices in Dubai to develop ideas for a marketing campaign for Switch.
Mirzam Chocolate Makers
Food and Beverage
UNLIMITED powered by UBS Wealth Management
Technology, Business and Finance
LS:N Global
Publishing and Editorial
We were commissioned to write an insight news release on Dubai's 3D printing strategy and the opening of the world’s first fully functional 3D printed office.
Alef Magazine
Arts, Culture, and Creativity
Brownbook Magazine
Arts, Culture, and Creativity
Green and Go
Food and Beverage
Global Grad Show
Arts, Culture, and Creativity
Al Wasl
Arts, Culture, and Creativity
Working with BOND (Abu Dhabi studio) we developed and strategised the design identity for ‘Wasl', an exhibition that united established designers as well as emerging ones based in the UAE, portraying the diversity of Dubai and the United Arab Emirates. The identity reflected a young, fast-paced city that is steeped in cultural heritage, a Dubai that is at once a dynamic metropolis and a rich environmental eco-system.
Abu Dhabi Festival 2015
Arts, Culture, and Creativity
We worked on the brand identity and rollout of applications for the 2015 version of the Abu Dhabi Music and Arts Foundation annual Abu Dhabi Festival. With the team at BOND (Abu Dhabi studio), we strategized and developed a campaign that added personal identity to the communication.
Atlas Bookstore
Arts, Culture, and Creativity
In 2016 we were approached by Atlas Bookstore to interview, write and edit the editorial of a book that would showcase the social and cultural history of Qatar through the story of hotels.
BOTANY: The Vegan Alchemist Website
Beauty, Health, and Wellness
Breaking News? how the smartphone changed journalism
Exhibitions and Curation
We curated this idea-led exhibition examining how the smartphone device has changed journalism. The content incorporates multiple perspectives from across theory and practice, contributing to open and exploratory conversations that encourage visitors to interrogate and engage. This exhibition is accompanied by an English and Arabic publication.
Dubai Design Week
Arts, Culture, and Creativity
Heritage: A User’s Manual Exhibition
Arts, Culture, and Creativity
BOTANY: The Vegan Alchemist Flagship Store
Beauty, Health, and Wellness
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