UNLIMITED powered by UBS Wealth Management
Technology, Business and Finance
2016
UNLIMITED is a content partnership powered by UBS with the aim of deepening and amplifying public understanding of what it means to be wealthy in our changing world. It aims to bring together – from across geographies, sectors and backgrounds – a unique global network of people in search of the answers to life’s big questions. We worked with their content partner, The Future Laboratory to help them deliver this event in Abu Dhabi.
Client:
UBS
Services:
Cultural insight and strategy
Credits:
The Future Laboratory
Image credits:
Public Domain/Fair Use
We worked in a consultancy role with the partners: UBS, Vice, Monocle and The Future Laboratory to help launch the Abu Dhabi edition of the UNLIMITED event in line with the 2016 Abu Dhabi Grand Prix.
UNLIMITED, a new platform powered by UBS, hosted the exclusive event at the campus of New York University Abu Dhabi. The discussions explored the changing attitudes towards wealth and the ultimate question:Does wealth make us rich anymore?
The event was attended by David Coulthard (former F1 driver turned presenter), Lily Cole (social entrepreneur), and Mo Gawdat (VP of Innovation at Google X) who shared powerful firsthand insights into the sense of wealth that can be drawn from experiences, social impact and connections.
During the event, UBS released findings from a new report compiled into changing wealth aspirations among the millennial generation based in the UAE. One of the main highlights of the report stated that Dubai was listed in the top three working destinations of choice for millennials alongside London and New York.
TSDA’s was responsible for shortlisting, inviting and hosting local VIP delegates to the event. We supported The Future Laboratory in this regard and helped global communications company, Freuds, with a guest list of regional influencers. We also provided cultural strategic consultancy for the event, ensuring it was aligned culturally with the vision of the UAE. The event concluded at the UBS Hospitality Lounge at the 2016 Abu Dhabi Grand Prix.
This work was completed while under commission from The Future Laboratory.