Heritage: A User’s Manual Brand Identity
Arts, Culture, and Creativity
2016
‘Heritage: A User’s Manual’ was an exhibition at Southbank Centre's Archive Studio, a temporary space located at the Royal Festival Hall in London, UK. For this project, T-SDA was one of the co-curators and we collaborated with BOND (London studio) to design a holistic visual identity for the exhibition. The stencil aesthetic of the letterform draws reference from the architectural elements and archival material from different eras, combined to represent one narrative for the show. The exhibition was founded on the belief that the ever-changing contributions of its community characterise the heritage of a building.
Client:
Central Saint Martins, University of the Arts London
Services:
Ideation and concept development
Brand strategy and direction
Credits:
Brand Identity: BOND (London)
Fonts: Cut Stencil & Futura.
Paper: Fedrigoni & G.F. Smith.
Image credits:
Public Domain/Fair Use
Heritage: A User’s Manual was an exhibition at Southbank Centre’s Archive Studio—a temporary space located within the foyer of the Royal Festival Hall—that took place in 2016. The exhibition was curated by MA Culture, Criticism and Curation students from London art school Central Saint Martins, whereby T-SDA founder, Jack Thomas Taylor, was one of the curators. Having worked as a producer, strategist and studio manager at BOND, he decided to collaborate with the London studio of BOND to create a visual identity that resembled the belief that the heritage of a building is characterised by the ever-changing contributions of its community.
The London office of international graphic design studio Bond worked with the curators to develop a visual identity for the exhibition to create a unifying visual story for the different eras it covered. Drawing on the archival material and architectural components that were the basis of the exhibition, Bond made a typographical visual identity based around MuirMcNeil’s Cut, which is utilitarian, structural and of two different historical periods in its stencil cut qualities and letter shapes.