Food and Beverage

Takumi has developed out of a passion for Japanese food and culture. Unsure of the brand that had been developed, T-SDA worked with the founders to re-think the brand identity before it was implemented. Listening to the founders and understanding their creative vision meant that we could reposition and tweak the brand before it was implemented across all touch points. We produced a brand evaluation report and re-briefed the designers to align the identity according to the founder’s expectations, saving time and money.

The founders of INDPT, the food company that owns the brands: Switch, Salt, Somewhere, Grind, Parker's, Candy, and Public, asked us to help them get creative. We hosted an intimate workshop with them at their offices in Dubai to develop ideas for a marketing campaign for Switch.