Publishing and Editorial

Designed so that people could discover and hand-pick creatives to collaborate with, WAASTAA is a visual directory of the makers of the world. We helped the founders create a visual identity and UX design for their director of creators and makers so that users could discover and collaborate with the creative community; celebrating photography, art, music and design from the Middle East & North Africa to the world.

The team at Prickle Plants asked us to help them develop the tone of voice and writing style for their new eCommerce website. We worked with the team to understand how they wanted to be perceived in the market and crafted style and tone guides that would help them craft copy in line with their editorial voice. We also developed a manifesto and wrote all of the evergreen copy for the brand.

Katarina Premfors hosted her first solo exhibition at The Empty Quarter in Dubai during Ramadan in 2012. "Supplications," which means humble request or prayer was an exhibition that reflected the many facets of Ramadan. T-SDA helped produce this exhibition while working with the Brownbook and Emirates NBD teams.

We were commissioned to write an insight news release on Dubai's 3D printing strategy and the opening of the world’s first fully functional 3D printed office.