Arts, Culture, and Creativity

This exhibition explored the question of Arab identity in film and created a context in which visitors can explore their own understandings of identity while considering how images in film have shaped, and been shaped by, notions of Arab identities.

Designed so that people could discover and hand-pick creatives to collaborate with, WAASTAA is a visual directory of the makers of the world. We helped the founders create a visual identity and UX design for their director of creators and makers so that users could discover and collaborate with the creative community; celebrating photography, art, music and design from the Middle East & North Africa to the world.

Katarina Premfors hosted her first solo exhibition at The Empty Quarter in Dubai during Ramadan in 2012. "Supplications," which means humble request or prayer was an exhibition that reflected the many facets of Ramadan. T-SDA helped produce this exhibition while working with the Brownbook and Emirates NBD teams.

Working with BOND (Abu Dhabi studio) we developed and strategised the design identity for ‘Wasl', an exhibition that united established designers as well as emerging ones based in the UAE, portraying the diversity of Dubai and the United Arab Emirates. The identity reflected a young, fast-paced city that is steeped in cultural heritage, a Dubai that is at once a dynamic metropolis and a rich environmental eco-system.

We worked on the brand identity and rollout of applications for the 2015 version of the Abu Dhabi Music and Arts Foundation annual Abu Dhabi Festival. With the team at BOND (Abu Dhabi studio), we strategized and developed a campaign that added personal identity to the communication.

In 2016 we were approached by Atlas Bookstore to interview, write and edit the editorial of a book that would showcase the social and cultural history of Qatar through the story of hotels.